For the fourth year running, Mars Chocolate UK has launched its Sweet Sundays free cinema ticket promotion.

The initiative is being supported by a £1.1m marketing package, including TV advertising and a range of POS units. Led by Maltesers, Sweet Sundays is available across Mars’ range of Bitesize single, pouch and large pouch bags including Maltesers, Revels, M&Ms, Galaxy Minstrels, Galaxy Counters and Milky Way Magic Stars.

The on-pack promotion allows consumers to receive free cinema tickets with the purchase of a combination of sharing pouches, standard pouches and through a text to win mechanic on singles packs, driving multiple sales and increasing repeat purchases in store. The promotion will run between 2 July and 14 October, with vouchers valid until 1 November.