Premium snack brand Manomasa is investing a six-figure sum in its largest ever integrated marketing campaign, ‘Manomantras’.
The campaign brings the essence of Manomasa’s ‘Tortillas with Spirit’ strapline to life through six designs created by renowned Spanish artist ‘Ricardo Cavolo’ to represent Manomasa’s six mantras; serve up spirit not food, fortune flavours the bold, the revolución will be bite-sized, be the talk of the taqueria, buen provecho, viva libre gusto mas.
Ricardo’s designs are being featured on ﬂy posters across the UK with the artwork further appearing in three online ﬁlms, tube media and a social campaign.
Charlotte Simpson, director at Manomasa, said: “We wanted this campaign to capture the colour, spirit, and personality of Manomasa with authenticity, hence our exciting collaboration with Ricardo. We’re looking forward to seeing how this further enhances our position as the premium tortilla in the UK.”
The campaign supports three core ﬂavours; Chipotle & Lime, Manchego & Green Olive and the Cantina White Corn Chip.