Wilkinson Sword has announced a number of upgrades to its women’s Quattro razors, including new tech, guarded blades, new handles and pivoting heads.
Research shows the second biggest unmet need for consumers is protection from nicks, cuts, scrapes and burns, and Wilkinson Sword is rewriting the rules of protection with the launch of its new Quattro range, designed to tackle one of the top shaving concerns head-on.
Consumers can choose from two handle colours with rubber handles providing a confident grip, even in steamy showers. The handles also stand upright for drip-free drying.
Jonathan Norman, marketing director for supplier Edgewell Personal Care, said: “For over 250 years, Wilkinson Sword has been all about craftsmanship and innovation and now, we’re redefining protection in shaving. The new Quattro range combines precision engineering with skin-first design, giving the confidence of a smooth shave without the worry of nicks, cuts or irritation.”
The new packaging is also designed with shoppers in mind and is clearer, more eye-catching and easier to understand at a glance, with intuitive icons and bold colour accents. It’s also made with 90% recycled paper and zero plastic, offering an efficient, sustainable choice.
The relaunched range will be available from Spring 2026, with a £7.50 RRP.
The wider Quattro relaunch also includes a new campaign for the men’s Wilkinson Sword Quattro range, fronted by Anthony Joshua as the brand’s new Blade Master.
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