Lucozade packs a punch with Anthony Joshua advert
Lucozade Sport’s new ’Made to Move’ TV advert will feature Anthony Joshua.
Lucozade Sport is unveiling a tribute to Anthony Joshua’s life, ahead of the world title fight against Wladimir Klitschko, on 29th of April. The short film will be broadcast via video-on-demand and YouTube before debuting on TV on Monday 24th April.
Lucozade Sport continues to invest in high-profile campaigns to inspire and get one million people moving more by 2020.
The advert will be shown during high-profile slots around the weigh-in, press conference and will be the final advertisement to air directly before the sell-out fight at Wembley Stadium.
Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory said: “Anthony Joshua personifies Made to Move and we’re proud to support such an inspiring athlete who reflects the ethos and values of Lucozade Sport. The short film shows a man who’s never stood still, and while Watford to Wembley may not be far geographically, emotionally it is immense.
“Saturday 29th of April marks a significant date not only in the boxing world, but in the nation’s sporting calendar, as our celebrated ambassador and British champion takes to the ring. In the hope of inspiring the next generation of champions, we wanted to celebrate his remarkable journey to this momentous point and bring to life the story behind his ever-growing success and desire to move forwards.”