The GSK Live Tour will give retailers the opportunity to sample the new Lucozade Alert Plus energy shot and to ask GSK merchandising experts for tips about the soft drinks category. Retailers will also have the chance to win £200 of Lucozade Sport product through the tour’s interactive challenge.

“Our GSK Live Tour will bring all of the excitement of our leading brands and latest promotions directly to the retailers in depot,” said GSK trading controller Scott Meredith. “Retailers who come along to the depot days will get some great deals and advice, as well as the chance to sample products and win great prizes.”

The tour will be at the following depots throughout October and November:

October 22 - Dhamecha, Wembley
October 23 - Dhamecha, Croydon
October 28 - Parfetts, Stockport
October 29 - Batleys, Whiston, Liverpool
November 5 - Bestway, Park Royal
November 12 - Bestway, St Mildreds