Lucozade Energy is getting summer-ready with a new look pack design across its flavours range.
The modern refresh is designed to give the line-up a unified look that will stand-out on shelves.
Bridget Hirst, brand manager for Lucozade Energy, said: “The Lucozade Energy flavours range is already growing 32.7% year-on-year. This eye-catching new packaging will drive further interest in the range from shoppers and drive sales for retailers (IRI, MarketPlace GB, latest 52week data ending 27.01.19 vs 52week data ending 28.01.18).
“We know from research that consumers really like the refreshed Lucozade Energy packs, which they believe are much more modern. This strong consumer response, alongside the £12m value growth on the range in the last year, demonstrates both the consumer demand and the huge growth opportunity within our wider flavours range (IRI, MarketPlace GB, latest 52week data ending 27.01.19).”
Rolling out to c-stores now, the refreshed packaging will feature on 380ml and 500ml bottles of Lucozade Energy Caribbean Crush, Wild Cherry, Brazilian, Pink Lemonade and Apple Blast.