Lotus Biscoff, the popular coffee accompanying biscuit brand, has teamed up with Belgian international footballer Eden Hazard in a new viral media campaign.
The campaign will include worldwide activity, starting on March 15 with a ’Perfect Kick’ viral movie showcasing Hazard’s unique footballing skills when challenged to hit a target hidden amongst ten thousand coffee cups.
This will be supported by a social media campaign, on-pack stickers, a dedicated website (www.lotusperfectkick.com), and a competition in which 50 customers will win a chance to meet the Chelsea football star.
The activity will support the global brand positioning of ‘Every Coffee Needs a Lotus’. The two minute ’Perfect Kick’ film will be pushed online, with supporting point of sale material.
The on-pack stickers will feature on more than 90 million packets of Lotus Biscoff biscuits worldwide, including Lotus Biscoff 250g, and jars of Lotus Biscoff Smooth Biscuit Spread 400g & Lotus Biscoff Crunchy Biscuit Spread 380g.
Lotus Bakeries category marketing manager Frances Booth said: “Having such a famous name as Eden Hazard associated with Lotus Biscoff provides retailers and coffee shop owners with a significant incremental sales and footfall opportunity. Not only will it be a draw for regular loyal Lotus Biscoff customers, but also for the millions of UK families with footballing mad children who will jump at the chance to meet their hero. With a comprehensive social media campaign as well as a dedicated website, there is no doubt that customers will be actively searching out retail packs featuring the Belgian footballing genius.”
Lotus Biscoff biscuits were created to complement a freshly brewed cup of coffee and it is the number one complimentary saucer side accompaniment item in the UK hospitality sector.
To find your local wholesaler and to ensure you receive the Limited Edition packs visit www.lotusbiscuitstrade.co.uk or call 0800 834 050.