Lotus Biscoff is unveiling a bold new packaging design and snack pack format.

The introduction of the new 16x2 Snack Pack (rrp £1.29) opens up new opportunities to upsell a great value pack. Comprising of 16 sets of individually wrapped twin packs, the new packs are ideal for a ‘lunchbox’ snack or as a ‘portable biscuit’ for customers to carry in their bags.

The new packaging design mirrors the look of the individually wrapped biscuit, with 130 million biscuits being enjoyed as part of a customer’s ‘coffee moment’ each year when out of the home, this new look forms a cohesive brand identity across the Lotus Biscoff retail range.

The packaging includes a new coffee cup line drawing which links to the 2017 and upcoming 2018 TV advertising campaigns which features an animation of this Lotus Biscoff ‘craving cup’.

There is also information about the brand heritage to further communicate the authenticity of the brand to customers.