PepsiCo is to launch snack brand Kurkure to the UK following success in India and Pakistan.
Kurkure will be available in two flavours: Naughty Tomato and Masala Munch. Kurkure will roll out from the end of August. Both flavours will be available in 100g packs with an RRP of £1 and in 80g £1 RRP price-marked packs for grocery and convenience channels.
Dr. Akash Beri, research senior scientist within global flavour at PepsiCo, said: “We have stayed true to the authentic taste profile of Kurkure. We have spent the last 18 months recreating the delicious fusion of rich spices and fragrent herbs for the UK market. On a personal note, I have fantastic childhood memories of having Kurkure with my grandparents on my visits to India, so I am extremely proud to be part of the team that was been able to bring these exciting authentic flavours to the wider UK market.”
Senior brand manager at PepsiCo Josephine Taylor added: “We are thrilled to be introducing such a popular and authentic Asian brand to mainstream British culture, an opportunity to celebrate a multicultural Britain. And we don’t want to stop here - we’re already developing an exciting innovation pipeline to continue the momentum beyond its UK debut. The launch comes at the perfect time with Diwali on the horizon, allowing UK shoppers to celebrate together.”