Kraft Heinz is set to launch popular American nuts brand, Planters, into the UK market.
With over 100 years of experience, the $2bn brand says it has become a leading household name in the US and is looking to replicate its success in the UK with an innovative range of differentiated nut products.
Available to all retailers from July, the launch of Planters in the UK will be accompanied by brand ambassador Mr Peanut, and the strap-line ‘Deliciously Nut-tricious’.
The range includes; Dry Roasted (rrp £1.00 per 270g), Lightly Salted Peanuts (with 25% less salt, rrp £1.99 per 270g), Dry Roasted (rrp £1.99 per 270g), Salted Cashews (rrp £2.79 per 140g), Salted Peanuts (rrp £2.79 per 140g) and Nut Mix (rrp £2.79 per 140g). Flavoured variants include; Chilli and Lime Peanuts, Honey Roast Peanuts and Peri Peri Peanuts (rrp £1.99 per 180g).
Planters Health range offers a source of protein and fibre without any artificial coatings or flavours. This range includes; Energy Mix (almonds, chocolate covered honeycomb, brazil nuts, walnuts and peanuts), Health Mix (Peanuts, Cashews, Almonds and Cranberries) and Protein Mix (Peanuts, Redskin Peanuts, Cashews and Almonds (rrp £2.79 per 140g-155g).
Planters Trail Mixes (rrp £2.79 per 160g) include; Planters Nut and Chocolate, Fruit and Nut and Nuts, Seeds and Raisins offer a perfectly matched sweet and savoury nibbling option that is packed with flavour.
Planters Breakfast Mix (rrp £2.79 per 150g) offers a mix of cranberries, granola, almonds and yogurt-coated cranberries.
Matt Mill, Kraft Heinz senior brand manager said: “Our vision is to establish Planters as a leading brand in the healthy snacking category, which caters to the needs of consumers throughout the day. Whether it’s a post-lunch mid-afternoon slump or evening snack, Planters will equip retailers with a comprehensive range of nuts that will meet a variety of consumer usage needs.”
The range includes resealable sharing bags and handy single bags (rrp £0.99-£1.29).
The launch will also be supported by a high-profile consumer PR campaign from July which will include social media presence, as well as in store support for retailers such as sampling activities, promotions and fixture activation. A supporting TV campaign will launch in September to complete the activity.