Butterkist new look KP Snacks

KP Snacks has introduced new packaging across its entire Butterkist range.

The brand refresh includes a new tagline, ‘Creating Smiles Since 1914’, highlighting Butterkist’s established heritage.

Marketing director at KP Snacks Kevin McNair said: “With sharing occasions increasing as a result of spending more time home, we have remained focused on improving the in-home experience and in keeping Butterkist top of mind when choosing a snack for those nights in. Butterkist is a much-loved family favourite, with a range that offers something for everyone, and our new pack design reflects this heritage and personality.”

The new pack design follows on from a recent partnership with NOW TV, in which ‘Ultimate Movie Night’ prizes were awarded.