KP Nuts is launching a packaging upgrade with a new modern look.
The vibrant new design is available in upgraded foil packaging, with the iconic KP golden rays surrounding the KP logo, enhanced to give stronger stand out on shelf.
Furthermore, in a response to demand for improved functionality on KP Nuts’ sharing bags, the larger packs (270g and 450g) will have a re-close label so that consumers can easily store away for another occasion.
Catering to the needs of the convenience channel, the brand has launched its popular Chilli flavour in a new 50g pack and introduced a £1 pricemarked pack range, available across its Original Salted, Dry Roasted, Salt & Vinegar and Chilli variants.
Worth £59m in retail sales value and growing 7.7% year-on-year, the brand says it has contributed to over half of the growth of the nuts segment.
Matt Collins, KP Snacks trading controller convenience said: “Being eye-catching on the shelf is key on such a busy and often, complex fixture. Whilst we want to maintain the brand’s heritage and popularity in the sector, it’s important for us to keep moving forward and stay relevant to today’s consumer. The new packaging with its modern design and metallic edging really delivers on this, ensuring the KP brand acts as a beacon for the nut category.
“As part of an on-going commitment to product improvements for our market leading brands, our higher grade of film wrap on all our packs ensures every nut that reaches our consumers is the best possible quality, delivering the perfect taste. Our new 50g pack and £1 PMP range are perfect for convenience retailers to target the top-up shop mission and offer loyal consumers great value for their money.”