KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite fans’ favourite snack with this festive season’s most electrifying sportsman.
With Luke ‘The Nuke’ Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.
As part of the partnership, Littler will sport the KP Nuts logo on his sleeve throughout his journey at Ally Pally with the PDC World Championships which are currently underway, and Littler’s first match taking place on 21 December. Fans will also have the chance to win exclusive signed merchandise from Luke and other exciting surprises, with further announcements planned for the New Year.
The PDC World Darts Championships is a Christmas staple, bringing the world’s best players together for electrifying competition and capturing the attention of millions of fans. By teaming up with Luke Littler, one of the favourites to win the PDC World Championships, KP Nuts is tapping into the excitement and camaraderie of the darts world, aligning with the passion that fans bring when supporting Luke Littler.
Commenting on the partnership, Littler said; “It’s an honour to team up with KP Nuts as I head into this year’s PDC World Darts Championships. Darts is all about bringing people together and creating great moments, and KP Nuts is the perfect brand to help make that happen.”
Kevin McNair, marketing director at KP Snacks, added: “We’re absolutely delighted to partner with Luke as he prepares to take the PDC World Darts Championships by storm. Luke is an incredible talent with an exciting future ahead. This partnership marks a significant moment for KP Nuts as we look to bring excitement to our fans and the on-trade sector during one of the busiest times of the year.”
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