Kinder, the fastest growing kids confectionery brand (Nielsen Total Coverage, value MAT w/e 22.04.17), is partnering with Universal’s latest summer blockbuster – Despicable Me 3.

Rolling out from the mid May, the new Kinder Surprise eggs - containing Minion characters - will be available until August. The new eggs will be supported with in-store activation, kicking off in mid-May for eight weeks.

Levi Boorer, customer development director at Ferrero UK, said: “Kinder Surprise continues to deliver incremental sales for retailers and we’re confident that this new partnership will be popular with parents looking to purchase a relevant treat for their children. The Despicable Me franchise and box office sales have totalled £4.8 billion since its launch and, with over 20 million fans on Facebook, we’re confident the new film will be another hit.”

The new Kinder Surprise eggs will carry an RRP of 92p (20g). Retailers will be able to get their hands on a range of free POS suitable for all store sizes, by visiting