Dairy brand Kerrygold is hoping to build on its momentum by entering a new dairy category in the UK for the first time, with the launch of Kerrygold Cream Cheese.
Designed as the perfect accompaniment for bagels and “an indulgent complement to breakfasts and lunches,” the new cheese is made with “a simple, clean ingredients deck delivering a rich, natural taste and smooth texture,” the supplier said.
According to market research from Ornua - owner of the Kerrygold brand - consumer interest in the UK in a Kerrygold Cream Cheese is very strong, with 98% of existing cream cheese buyers indicating they would be keen to purchase it.
Three out of four Kerrygold shoppers already buy cream cheese and are willing to pay more for quality, while they also value clean label and natural propositions, it also showed.
Commenting on the launch, Nicola Blackmore-Squires, Ornua Foods UK marketing director, said: “In line with our mission of driving the brand’s Irish grass-fed difference in more categories, we’re excited to introduce Kerrygold Cream Cheese to the UK.
“Like our famous butter, it’s made from the milk of Irish grass-fed cows which gives it a unique, flavourful, indulgent taste and smooth creamy texture.”
Kerrygold Cream Cheese will be available in a striking 180g gold-coloured round tub with a launch RRP of £2.50. It will start appearing in Sainsbury’s from today (22 April), with more major listings confirmed for later in the year.
The launch will be supported by a comprehensive above and below the line marketing campaign.
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