Sales of butter brand Kerrygold’s products are set to be boosted following the announcement of its largest ever above and below the line marketing support.
Running until October, the multi-channel Make It Gold with Kerrygold campaign will support the masterbrand, its growing range of butters and spreads and the recently launched Kerrygold Cream Cheese.
The campaign will roll out across digital AV, social and retail channels, ensuring broad reach and engagement with consumers “seeking to bring a more elevated, premium experience to their everyday dishes,” the supplier said.
The campaign comes to life through a series of visually rich ads voiced by acclaimed Irish actor Nicola Coughlan, best-known for her roles in hit series like Derry Girls and Bridgerton.
Also included in the marketing is extensive in-store shopper and promotional activity focused on converting awareness into purchase.
Lucy Hay, senior brand manager at Kerrygold UK, said: “The new multi-channel campaign represents our largest ever above and below the line support for Kerrygold in the UK, and launches at a time of strong and sustained growth for Kerrygold in terms of sales, distribution and innovative range extensions.
“It celebrates what makes Kerrygold’s Irish grass-fed dairy products truly special - namely our commitment to premium quality, our distinct Irish provenance and, above all, the unmistakable great taste of Kerrygold.
“At its heart, the campaign serves as a reminder that some of life’s most meaningful moments happen around the table - and that with the very best ingredients, even the simplest meals can feel a little more special.”
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