Kerry Dairy Ireland, the €1.4bn dairy business behind leading brands including Cheestrings, household favourite Attack A Snak and new challenger brand Smug Dairy, has unveiled its new corporate identity under the name Kinisla.
The new name draws inspiration from both kinship and island identity, reflecting the company’s “deep connection to its people, farming heritage and Irish roots, while signalling a bold, outward-looking future,” it said.
As part of its long-term growth strategy, the business is also launching a €300m, five-year investment plan across its consumer foods and nutritional ingredients business divisions.
The rebrand follows a landmark year for the business, after Kerry Co-Operative Creameries acquired a 70% shareholding in Kerry Dairy Ireland in 2025, marking the beginning of its transition towards a fully farmer-owned co-operative model by 2035 and reinforcing its commitment to supporting farmers and securing the future of high-quality Irish grass-fed dairy.
Chris Roberts, managing director for consumer foods, said: “Today is a hugely exciting day for us, one that marks an important milestone for the business as we reveal our new corporate identity that reflects our heritage and our bold ambitions for the future. It signals our commitment to putting people back at the heart of the business: the dairy farmers who supply our grass-fed milk and the consumers who buy our brands.
“This investment will turbocharge our innovation pipeline, strengthen our supply chain and support our ambition to reimagine dairy and inspire what’s next for the category.”
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