A stronger variant of cheese snacking brand Cheestrings is now available, aimed at children aged nine and above.
The stronger-flavoured Cheestrings Strong (rrp £1.50) will be presented in a four-pack, and it will be available to retailers in a 12 unit, to fit easily onto shelves.
Tom Willock, kids dairy snacks marketing manager at Kerry Foods, said: “65% of the total cheese market is mature, yet currently there are limited offerings in kids’ cheese snacks despite kids taste buds adapting to stronger flavours.
“Cheestring is extremely well positioned to take advantage of this gap in the market and is using its brand strength to help grow the kids cheese snacking category by introducing Cheestrings Strong. The new variant will continue to deliver on the fun and goodness that the Cheestring brand is known for.
“We want to support retailers and drive incremental sales by encouraging an older audience to continue to enjoy Cheestrings as a day-time snack.”
The Cheestring range will continue to be backed by the £5m Brave Bones Club marketing campaign across TV, cinema and online.