Kellogg’s is extending its 39p pricemarked pack promotion on its cereal snacks range.

The promotion, set to end in July, will now run until the end of the year following strong early sales. UK customer director of specialty channels Nick Dawson said: “Extending the promotion shows how serious we are about investing in the channel and driving category growth.”

Kellogg’s back to school offer is also returning. Shoppers can pick up a free Coco Monkey mug when they purchase packs in the convenience channel. The promotion runs from August to October.