Kellogg’s is launching two new premium snack bars in January 2016.
The nutty chewy bar contains peanuts, almonds, coconut flakes and crispy rice pieces on a dark chocolate base and the five grain muesli bar contains oats, wheat, barley, rye and triticale (rrp 69p).
During the products launch in the new year, 1.5m sample bars will be given out across the UK. Consumers took part in a marketing taste test this year and 84% said they enjoyed the taste.
Kellogg’s sales director for specialty channels Nick Dawson said: “We expect to grow the fruit and granola category significantly. This is an opportunity to add incremental sales to both the category and to Kellogg’s snacks business. These bars give shoppers an accessible route into the category that will help them to feel good about looking after their holistic health.”