Kellogg’s has announced the launch of Caramelised Biscuit & White Chocolate flavour Krave, the newest addition to its cereal line-up.
The new flavour delivers ”indulgence in every bite, combining a white chocolate crunch and caramelised biscuit flavour filling,” it said.
With caramelised biscuit proving to be an increasingly trendy flavour, it’s experiencing substantial growth in the food industry. In the breakfast category alone, caramelised biscuit cereals have seen 52% value sales growth year-on-year, Kellogg’s said. The flavour, combined with Krave’s signature chocolate taste, will “take shoppers’ breakfasts to the next level,” it added.
Freya Knight, Kellogg’s marketing manager, said: “We know consumers are looking for variety when it comes to their morning meal. And for those moments when only an indulgence will do, Krave delivers just that. Packed with irresistible tastes and a satisfying crunch, this is the ultimate cereal experience you never knew you needed.”
Shoppers can get their hands on the latest Krave flavour available from the beginning of January across major retailers, convenience and independent stores. Each 375g/410g pack has a RRP of £3.50/£4.
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