Breakfast supplier Kellogg’s is putting some muscle behind broadcaster STV’s Children’s Appeal’s, Big Scottish Breakfast, by committing to match every £1 raised to fund school breakfast clubs throughout Scotland and help break the cycle of child hunger.
Nicole Ann Bennett – five-time Scotland’s Strongest Woman and Britain and Europe’s Strongest Woman in 2024, alongside Scotland’s Strongest Man, Chris Beetham - took up some heavy lifting to encourage people to sign up to host their own Big Scottish Breakfast running between 1-30 September.
Kellogg’s has partnered with the STV Children’s Appeal on their Big Scottish Breakfast campaign since 2023. This year, in what is the cereal giant’s most generous serving of support yet to the campaign, every £1 raised will be matched by Kellogg’s up to the total of £100,000*. Every penny raised as part of the campaign will support school breakfast clubs for children across Scotland.
A key part of STV’s fundraising calendar, The Big Scottish Breakfast asks people to get together for breakfast with colleagues, classmates and friends to raise money which is then donated to eligible Scottish schools to fund their own breakfast clubs, ensuring children affected by poverty can access a filling meal and have a full tummy to head into the classroom ready to learn.
Speaking to kids at The Nuffield’s Milngavie Summer Camp, the medal winning heavy lifters discussed the importance of a filling meal to keep their mindset strong for competing in a tough sport. Both said eggs are their preferred breakfast for energy, while the children all opted for cereal as their top choice.
Bennett said: “Breakfast sets the tone for the whole day. It gives you the focus, energy and stability to take on whatever comes your way. By hosting your own Big Scottish Breakfast, you’ll be helping children across Scotland start their day feeling ready, included, and supported so they can thrive in every way that matters.”
Beetham, added: “I have two boys and I’m always educating them on why having breakfast is so important for all aspects of their life, so this campaign is really close to my heart. Something as simple as some fruit, or a bowl of cereal, can make a huge impact - get involved and let’s make a difference to those who need it most.”
Andrew Ridge, social impact manager at Kellogg’s, said: “We’ve been supporting school breakfast clubs in the most deprived areas of the UK for nearly three decades with cash grants. We see first-hand how important they are for children who would otherwise go hungry.
“Not only that - they’re a warm, safe space to play and grow confidence. We’re proud to be supporting the Big Scottish Breakfast once again this year, matching each £1 donation to help even more breakfast clubs across Scotland to flourish.”
Kellogg’s Marketing and Sales Company (UK) Limited will match and donate up to £100,000 of funds raised by the STV Children’s Appeal’s Big Scottish Breakfast fundraising campaign in 2025.
Download a fundraising pack and find out how you can get involved here.
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