Coca-Cola Enterprises has unveiled actress Jennifer Aniston as the focus for its Glacéau Smartwater UK marketing campaign.

Running across TV, out-of-home, social media and digital, the campaign is live throughout Autumn.

The bottled water category has risen 6% year-on-year to £1.38bn (Canadean) and is forecast to grow by 8% over the next three years (Zenith) with CCE hoping to drive this success.