CADBURY TREBOR BASSETT (CTB) has launched a new 60% dark chocolate Cadbury Bourneville Deeply Dark.
CTB hopes that the 100g bars will capitalise on the growth in sales of dark chocolate.
The launch will be backed by a £2m spend including press ads.
Deeply Dark will be available in two variants: smooth dark chocolate; and smooth dark chocolate with coffee crisp.
rrp £1.19
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