Designed to capitalise on the popularity of coffee machines, Horlicks is launching its first range of coffee pods.
Compatible with Nestle’s Dolce Gusto machines, Horlicks Pods are sold in packs of 10 and are available in stores now.
Michelle Younger, marketing manager at brand owner Aimia Foods, said: “Pods are a natural extension for the brand. Pods are now worth over £12m and have a 10% share of the hot milky drinks category, and as the number one brand in hot malted drinks, this is an area we are intent on developing (IRI Infoscan, Food Beverages, MAT to 26th January 2019).
“Pods allow our loyal consumers to enjoy Horlicks in a quick and convenient way, ensuring the same unique malty taste and creaminess every time, whilst attracting new consumers who are eager to try new products in their pod machine. Horlicks Pods are the perfect way to take a few minutes out to relax, take a moment, and enjoy a cup of Horlicks. Every serving (two pods) is rich in calcium and vitamin D and a source of vitamins A and C.”