Highland Spring is extending its flavoured still water portfolio with the addition of two new flavours - Orange & Passionfruit and Summer Berries.
Available from this week, the new products are aiming to make an even bigger splash in the flavoured still water category and offer a healthier way to hydrate. The refreshing flavours of Orange & Passionfruit and Summer Berries, combined with the great taste of Highland Spring water “perfectly complement the existing Apple & Blackcurrant, Lemon & Lime, and Strawberry range,” the supplier said.
Highland Spring now accounts for over 50% of all new product sales in flavoured water - the highest contribution of any brand, with 12m units sold to date.
All five Highland Spring products are sugar free, combining natural flavours with the purity and taste of Scottish spring water sourced from the Ochil Hills in Perthshire, Scotland.
Orange & Passionfruit will be available in 1.25l and 750ml formats, while Summer Berries will be offered in 1.25L PET recyclable (cap‑on) bottles.
Nic Yates, marketing director at Highland Spring, said: “Our flavoured still water range has been a tremendous hit with shoppers, and we’re excited to expand it with two fantastic new options to make your day fruitier. These additions performed exceptionally well in consumer research, achieving high scores for both satisfaction and purchase intent.
“We remain committed to growing our flavour portfolio to support category growth, with a clear ambition to reach £100m in UK sales.”
The launch will be supported by a £2m impactful marketing campaign which includes an OOH advertising campaign and national sampling programme to drive trial and repeat purchase.
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