Guinness 0.0 is to launch in British stores this month. Available in a 4x440ml can format, Guinness 0.0 will be rolling out across retail and wholesalers later this month before the on-trade in September. The launch will also be supported with a consumer marketing campaign, including a brand-new TV advert.
Guinness 0.0 was initially launched in October 2020. However, it was recalled due to possible contamination in some batches.
Head of Guinness GB Neil Shah said: “We are incredibly pleased to have Guinness 0.0 back on shelves and in pubs and have put in place additional quality assurance measures to make sure this really is the best alcohol-free Guinness possible. So, even if you choose not to drink an alcoholic drink, you can still enjoy an iconic pint of Guinness without the alcohol. We firmly believe we have created a taste experience truly unrivalled in the world of alcohol-free beer and can’t wait for people to try it.”