The latest episode sees our experts take a deep dive into the growing low and no alcohol category. Is Low2No the future of drinking? How far can the category go? Where do the opportunities lie for convenience store retailers? What do shoppers want to see from the category? What are the barriers to purchasing the category? As well as sharing their own views and experiences, our experts are joined by Daniel Woolfson, food & drink editor at The Grocer and Chris Miller, chief operating officer at JW Filshill to get a holistic view of the category and how retailers, manufacturers and wholesalers are adapting.
In this episode our experts explore:
The success of Low2No
The Low2No alcohol category continues to gather pace and grow in importance. What is the size of the category as a whole? What is driving the success of the category? How has the category evolved and what impact is product development having?
Key consumer motivations
What drives consumers to purchase Low2No alcoholic drinks? How important is health in driving decision making? How does this differ by demographic? What do consumers look for when shopping the category? Is it brand selection, promotions, price etc.?
Challenges for retailers
Why are convenience store retailers still reticent towards the category? What support do retailers need? Which retailers are executing the category well within store?