Leading world foods supplier Grace Foods UK is introducing a new look to its market-leading Grace Aloe Vera soft drinks range.
The launch of the new pack designs, with prominence given to a new strapline, ‘Say Aloe’, coincides with the rollout of a limited edition range of £1.15 price-marked 500ml packs.
Nyree Chambers, Grace Foods UK’s head of marketing, said: “We will be featuring the distinctive ‘Say Aloe’ across the entire Grace Aloe Vera range, including the reduced and zero sugar options.
“Combined with the refreshed, clearer pack designs, this consistent messaging will really enhance the brand’s presence on-shelf.”
In addition to Grace Aloe Vera Original, the £1.15 price mark will be flashed on top-selling mango, strawberry and lychee flavours.
“We’re confident that the new Grace Say Aloe Vera packs will accelerate growth of the aloe drinks sector in which Grace Aloe already has a commanding market share of almost 80 per cent,” adds Chambers.
The Grace Say Aloe Vera range is made with real aloe vera pieces, meeting shopper demand for thirst-quenching drinks with a difference and offering a range of distinctive flavours.