Good Grain is being relaunched under a new owner with revamped packs and added variants.

The two new flavours are Good Grain Multi-Grain and Multi-Grain Cherry (rrp £1.99). Good Grain Multi-Grain is a simple mix of barley, rye durum wheat while Good Grain Multi-Grain with Cherry swaps durum wheat for fruit pieces. 

Monster Brands acquired the Good Grain brand from Halo Foods last year. Its new look has been created to highlight its simple, natural, honest ingredients and the new artwork aims to encourage consumers to add their own toppings to to the cereal. This ties in well with the brand’s new ‘Five Days - Five Ways’ campaign whic has been designed to inspire consumers with recipe ideas and suggestions on how to enjoy Good Grain with other toppings and ingredients.

Gary Lewis, managing director of Brands at Brecks food, said: “Good Grain has been redesigned to help change breakfast habits and give shoppers the option of a tasty but healthy cereal at an accessible price.”

The Good Grain relaunch will be supported by a social media campaign with relaunched social media channels and will also see an updated launch of the Good Grain website.