Delice de France is appealing to shoppers’ love of an indulgent treat with the launch of a limited-edition Valentine’s Heart Donut.

Valentine Donut DdF (002)

The heart-shaped donut is filled with a sweet creme, decorated with pink icing and topped with white and red sugar shaped hearts and white icing.

“Perfect served on its own, on the go, or as part of an incremental deal alongside a hot drink, retailers can use our limited-edition donut to drive serious profits in the lead up to Valentine’s Day and beyond,” said Delice de France sales operations director Jenny Bayliss.

“Many shoppers buy due to temptation, so simply positioning products and concepts together can increase sales. Our coffee solution, Seattle’s Best Coffee, has been designed specifically for the convenience channel and integrates stands to hold sweet treats, enabling retailers to increase basket spend and upsell to shoppers while they are waiting for their coffee to pour,” added Bayliss.

The Valentine Heart Donuts (rrp £1) are supplied frozen in cases of 36 and can be ready to serve in 90 minutes.