Supplier Mars Wrigley has announced it’s to strengthen its seasonal confectionery offering with the launch of M&M’s Chocolate Minis Funsize, bringing one of the nation’s favourite chocolate brands into the fun-sized sharing format for the first time.
The new 220g, £4.90 RRP sharing packs, which contain 11x20g fun-sized bags, has been developed to “meet growing demand for convenient, portioned formats that are perfect for trick-or-treating, Halloween parties, and seasonal sharing occasions,” Mars said.
Georgia Woodward, senior brand manager for M&M’s, said: “Halloween is one of the biggest confectionery moments of the year, so we’re excited to bring M&M’s Minis into a fun-sized format for the first time.
“As shoppers increasingly look for shareable products ahead of the season, this launch gives retailers an exciting new way to capitalise on demand while introducing M&M’s into a format consumers already know and love.”
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