Fridge Raiders is continuing to build on its ‘Powered by Protein’ snacking range with new Combos and a new Skewer.
The new Combos are available in BBQ and Chilli flavours. The product contains bite-sized cheese pieces and a mixture of beans and rice puffs. Both variants contain less than 200 calories and are designed to tap into the snacking occasion and food-to-go mission (rrp £1.20).
The brand’s Chicken Skewers range has also been expanded with a Spicy Tikka variant which contains less than 65 calories (rrp £1.30).
Matthew Paterson, Fridge Raiders brand manager at Kerry Foods, said: “Following the recent Fridge Raiders rebrand across our entire snacking portfolio, the range has gone from strength to strength with strong, positive consumer feedback around the new packaging and TV advert. We’re so excited to be continuing with further activity under the Fridge Raiders brand and our innovation within the snacking category, and we’re positive the latest additions to our Combos range will continue the success.
“With smarter snacking items driving category growth, introducing the new Combos in a convenient format with the stand-out packaging presents the added opportunity for retailers to include them in a meal deal range, particularly as recent figures show that 27% of consumers are looking for healthier options to be available within these offerings (HIM July 2018).”