Foster's is being supported by a multi-million pound media campaign that urges drinkers to tap into the Aussie 'No Worries' ethos. The advertising, which runs until the end of the year, will encompass TV, cinema, radio and digital. On TV are two 40-second executions - Backpacker and Deep Sea, featuring the line 'Foster's - get some Australian in you'.

tel: 0131 528 1000

Topics