The Cathedral City block cheddar range has undergone a festive makeover which will see celebratory packaging return for the jolly season.

The limited edition packaging will create stand out on shelf and bring seasonal cheer to the cheese fixture, helping drive shopper engagement. Maintaining Cathedral City’s strong identity & heritage, the packs have been given a festive feel with the addition of a Winter snow-scape and seasonal greeting.

Themed packaging will be launched across 350g & 550g blocks of Cathedral City, including Mild, Mature, Mature Lighter, Extra Mature and Vintage and inners of the 2 x 350g Twinpack range.

Cathedral City senior brand manager Jenny Blanco Barcia said: “Since 2011 our festive packs have proven to be popular with shoppers, bringing a seasonal nod to the cheese aisle and creating interest at fixture. We’re pleased this year to be bringing back our Winter snowscape design across our Block range to help retailers maximise their sales at this important seasonal peak.“