This Valentine’s Day, Ferrero UK is supporting convenience retailers to drive engagement among shoppers by launching an exclusive competition. In addition to stock, five lucky stores will each win five Ferrero Rocher rose bouquets (worth £50 each), to gift to loyal customers or members of their community who they believe deserve a reward.
The campaign will highlight the importance of stocking the core Ferrero Rocher range ahead of Valentine’s Day, whilst available point-of-sale materials will assist retailers in encouraging in-store cross-category purchases by bringing chocolate confectionery and flowers together. This year, the winning convenience retailers will be further supported with comms to local media to deliver the message that they have exclusive bouquets to give away, helping to drive further footfall and awareness for their store.
Levi Boorer, customer development director at Ferrero, said: “Many people see chocolate as a token of love and we believe that people will have a strong desire to treat or gift those dearest to them. We want to help convenience retailers make this happen. Bringing flowers and Ferrero Rocher together in stores, will help retailers create an impactful Valentine’s display, and support in driving basket spend. Our competition and Ferrero Rocher-inspired bouquets had incredibly positive feedback last year, so we’re looking forward to bringing it back once again and working closely with the winners.”
Aman Uppal, of One Stop Mount Nod in Coventry, gifted Ferrero Rocher-inspired bouquets to customers in 2021. “We saw a sales uplift of over 100% on the Ferrero Rocher T16 compared to the previous year, and the competition also encouraged us to stock new formats for the first time with the T24 pack size, Ferrero Rocher Hearts and the Grand Ferrero Rocher,” he said. “These all sold well and I’d say the sales uplift was purely down to the Ferrero Rocher cross-category FSDU and the front of store display we created, so we really appreciated the support and would encourage fellow convenience retailers to get involved for 2022.”
To be in with a chance to win the bouquets, convenience retailers can visit Ferrero’s dedicated trade website www.yourperfectstore.co.uk, and order the Ferrero Rocher cross-category FSDU to be entered automatically. Alternatively, individuals who send Ferrero’s trade Twitter account (@FerreroYPS) or FerreroYourPerfectStore@cirkle.com an image of their boxed chocolate collection along with their name, store name, address and contact details will also be entered. Retailers can enter the competition until 31st January for their chance to win and the winners will receive their bouquets ahead of the Valentine’s Day weekend.