Ember Snacks is launching a new shot format for its all natural meat snack.
The 16g mini packs contain 10g protein and zero sugar, offering consumers bite-sized slices of biltong in an on-the-go format. The range is gluten free, low in calories and available in two flavours; Original and Chilli.
Ember first launched in October 2017 in 30g bags. All products are made using 100% Red Tractor Assured, British and Irish beef.
Jack Mayhew, co-founder of Ember Snacks, said: “We are on a mission to put meat snacks on the map as a natural, zero sugar, high protein snack. We know that this sector is ripe for exploding way beyond the male dominated demographic that currently makes up the £40m category.
“We want to reach these new consumers by offering a brand and range that’s not only consistent in terms of quality, consistency and flavour but continues to offer new and exciting products. Early sales from our webshop sees repurchase rates at over 60% and a 55/45 male female split - which is promising. Our new Shots should help us continue to move towards our goal and we’ve been working hard to develop our new format that we think can totally change the eating experience of Biltong and Jerky”
The Ember Shots range will be available to independent retailers now (rrp £1.40).