Eat Natural launches multi-media campaign

Eat Natural is set to launch its first-ever multi-media campaign this May.

The brand’s Feel the Nature campaign will span extensive out of home, digital and social media advertising, plus a raft of in-store media. The campaign will go live on the 2 May, spanning 18 weeks with a second phase planned later in the year.

Lucia Gimson, brand manager at Eat Natural, said: “Our vision is to enable consumers to reconnect with nature, providing the authentic taste of the simplest ingredients, blended into delicious recipes, to bring out the great taste of nature. It’s something that has remained true since the brand’s inception 25 years ago.”