Duracell has launched a new Power On campaign to drive sales of its batteries in the run-up to the festive season.

Duracell Power On Campaign

Featuring a reinvented version of the brand’s Bunny mascot, the marketing push includes video content running across TV and on demand services, as well as in cinemas and across Duracell’s social media channels.

The activity follows partnerships between Duracell and festivals such as Latitude and Camp Bestival this summer.

Tatiana Wijeyaratne, Marketing Manager for Duracell UK, commented: “Be sure to check in with Duracell to see where the new Duracell Bunny may pop up next year, delighting customers and ensuring they’re always powered on-the-go.”

The Power On campaign will run until 30 December 2019.