Doritos unveils new TV campaign aimed at Gen Z

Doritos has launched a new TV campaign entitled, encouraging consumers to enjoy the brand in their own way.

Running until the end of March, the ‘Devour Doritos Your Way’ campaign will be accompanied by an on-pack promotion offering shoppers the chance to win £100 to tap into the growing demand amongst Gen Z consumers for a ‘Night In-In’.

The competition element of the campaign will run across the core Doritos range and recently launched non-HFSS pizza flavours until 30 May.

Alex Nicholas, Doritos senior marketing manager, said: “This bold new campaign focuses on the fun and bold taste of Doritos and is brought to life in a brilliantly engaging way through the use of three different snacker types, showcasing the top ways the nation loves to enjoy Doritos. We know that Gen Z are looking for ways to express themselves and this campaign encourages them to do exactly that.

“Staying in is now very much the new going out for Gen Z consumers. Recent research has suggested that as many as 71% prefer it to a night out. The occasion is now worth £2.5 billion, showing a huge demand from consumers who are willing to trade up on snacks when staying in. Our on-pack promotion further encourages customers to enjoy their ‘Night In-In’ with Doritos and is therefore a must stock for retailers.”