Domestos has relaunched its core bleach range in new bottles made with 50% post-consumer recycled plastic (PCR).
The move is set to save 1,505 tonnes of virgin plastic per year. The new 750ml bottles are available in Original, Citrus and Pink across all channels, with an RRP of £1.25.
The new Domestos bottle uses high-quality recycled resin to ensure the bottle is strong and durable and also enables the incorporation of recycled plastic into the coloured bottles without compromising on the distinct colour and quality of the packaging.
Claire Racklyeft, home & hygiene category lead at Unilever UK&I, said: “Domestos has been protecting households against germs for over 90 years, and now we’re looking at how we can do this in a more sustainable way by tackling plastic waste too. Our bottles are already recyclable but incorporating recycled plastic into a bottle made for bleach has been challenging, but our packaging team have worked very closely with our suppliers and partners to ensure consistency of material and bottle quality. We know it’s important to shoppers that big brands take action to tackle plastic waste, so we’re already working towards bottles made with 100% recycled plastic.
“By adding recycled plastic back into our bottles we’re helping to keep plastic in packaging – where it is valuable - and out of the environment. This is an innovation we are very proud to share with retailers and is another great step for the cleaning aisle which helps shoppers make everyday purchases which are more sustainable.”