Dolmio & Veg Creative- Key Visual

Mars Food UK has launched Dolmio 7 Vegetables Pasta Sauce.

Dolmio 7 Vegetables will be available in three variants: Mediterranean Roasted Veg, Sun Ripened Tomato & Basil, and Sun Ripened Tomato & Chilli at a RRP of £1.97.

The new sauce aims to tap into a growing trend of shoppers seeking healthier alternatives. The launch is supported by an influencer campaign and out of home activation, as well as in-store activations and digital above the line support across 2022.

Marketing manager Mars Food Giulia Somma said: “We’re excited to launch Dolmio 7 Vegetables Pasta Sauce a jar full of seven different varieties of delicious veg, designed to help the whole family pack more flavour, variety and vegetables into their diet. Our ambition at Dolmio is to help more families enjoy drama-free dinnertimes together by providing healthy products which are quick to prepare and, of course, delicious. At the start of 2021, Mars Food committed to deliver 5.5 billion healthy meals globally by 2025 – including adding 4 billion servings of vegetables in the next 5 years across the world. Dolmio 7 Vegetables Pasta Sauce is a great example of some of the innovation we’re bringing to deliver on our goal and help the UK eat more fruit and vegetables as each serving contains two of your five a day!”