PepsiCo is using a globally patented technique to deliver big flavours with Walkers Deep Ridged crisps. The 8mm ridges are double the depth of other ridged crisps, and are available in flame grilled steak, mature cheddar & onion, and salt & malt vinegar. The 50g packs will be delivered in half cases of 24 packs to aid independent retailers, and will be supported by a multimillion marketing campaign. TV ads will star brand ambassador Gary Lineker, and digital, PR, social media, and outdoor activity will also feature.
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