Sussex brewer Dark Star has teamed-up with comedians and Radio X DJs Elis James and John Robins to create a beer to celebrate the launch of the DJ’s new book, The Holy Vible: The Book The Bible Could Have Been.
All profits from the sale of the new 3.5% Session Pale Ale, also called Holy Vible, will be donated to CALM (The Campaign Against Living Miserably). The drink will be available to retailers from mid-October, in both keg and can formats (rrp £2.80).
Commenting on the partnership, James Cuthbertson, md of Dark Star, said: “When John approached us with the idea it was really easy to agree to. He’s long since been a supporter of ours and when it was suggested that we brew the beer to support CALM, well that fitted in perfectly with our ethos of using beer to do good, something that can be seen in the work our Foundation does each year.”