Cuisine De France has designed a heart-shaped sharing loaf for Valentine’s 2015.
A first for the in-store bakery sector, the 250g loaf combines buttery bread with dark chocolate chips and features an edible L’Amour label. It is supplied in cases of 20 with an rrp of £2.50.
The limited edition loaf, which is designed for two, will be supplied to retailers frozen for baking in store.
Mariam French, head of marketing at Aryzta Food Solutions said: “It’s ideal for retailers who want to enable their customers to buy a great tasting gift that’s made for sharing and is unlike any other Valentine’s Day treat.