Copella, the UK’s favourite apple juice brand (Nielsen Juice, Total Impulse Value Sales, 03.03.18), is championing its quality, provenance and great taste, with a brand refresh including a new pack design.

The new look range from the PepsiCo-owned brand will arrive in stores this month and will be supported by a heavy-weight campaign to celebrate the ‘true taste of nature’ contained within every bottle of Copella apple juice.

The redesign of the Copella range is aiming to showcase the crafted nature of the brand, which has been made at Boxford Farm in Suffolk for 50 years. 

Danielle Mendham, brand manager for Copella, said: “We are really looking forward to introducing the transformed Copella to existing shoppers, as well as new fans, as we highlight the unique and delicious taste qualities of the juice. Copella is a trusted brand that people know and love, and thanks to the variety of seasonal apples we blend throughout the year, we offer shoppers a superior and varied flavour profile in every bottle.”