Walkers is continuing to support the impulse channel by rolling out two exclusive launches across Walkers Max and Monster Munch.
Walkers Max - the third largest singles brand in the impulse sector (Nielsen) - has launched a Jamaican inspired Jerk Chicken flavour (rrp £0.75p per 50g) as an impulse exclusive.
To help retailers maximise sales offered by the new flavour, Walkers has produced a four case stacker, which will include the Flamin’ Hot, Paprika and Flame Grilled Steak SKUs.
The brand has also launched a three case stacker to support Monster Munch grab bags. The stackers, which are available now, will include Monster Munch Flamin’ hot, Pickled Onion and Roast Beef SKUs, to help drive sales of the brand, which is the biggest selling single serve snack in impulse (Nielsen). Both the Max & the Monster Munch stacker will be backed with great value deals.
PepsiCo senior sales director Nick McGrath said: “We’re delighted to be offering new Monster Munch stackers and the Max flavour to help drive sales of grabs for retailers within the impulse channel. By stocking grab bag formats, retailers can increase sales by 7%, and at PepsiCo we continue to be committed to delivering products, flavours and eye-catching in-store materials to help support retailers and ultimately drive growth for savoury snacks.”
Retailers are encouraged to visit: www.countsformore.co.uk, the PepsiCo online rewards and category management website for information on how to make the most of their snacking sales.