Nature Valley has extended its crunchy cereal bar range. Coconut Crunch is available in packs of five (rrp £2.39) and singles 
(rrp 55p).

General Mills marketing director Jennifer Jorgensen said: “We are extremely excited by the launch. The flavour is becoming increasingly popular with consumers and is therefore a key purchase driver.”

The new variant will be supported by a digital and in-store POS marketing campaign.