The Coconut Collaborative is launching its first ever outdoor advertising campaign.

The two week campaign, running until October 22, includes a series of fun creatives that centre around consumers swapping dairy for dairy-free yogurts.

Poster adverts will appear at 155 key London tube stations as well as at Brighton train station. The posters are estimated to reach more than 4.25 million people.

James Averdieck, founder of The Coconut Collaborative, said: “We are a fun, playful brand and that tone has been captured perfectly in the creatives for our first-ever outdoor advertising campaign.  It’s a significant step for the brand and signals our intent to cement our place as a key player in the dairy-free category and to bring our products to a wider, more mainstream audience.”

The Coconut Collaborative range of yogurts, frozen yogurts and desserts is available at wholesale now.