Irn-Bru Energy is to return to shelves next month in Original and Zero Sugar variants.
Supplier AG Barr said the relaunch offered a “clear proposition for shoppers who love the distinctive taste of Irn-Bru but want the functionality of an energy drink”.
Original and Zero Sugar are available in 500ml (rsp: £1.50) and £1 PMP cans.
The range was relaunched to help retailers tap into rising demand for sports and energy drinks, which were up 11.1% in value sales, said the supplier, citing Circana data.
Kenny Nicholson, Irn-Bru brand director at AG Barr, said: “Energy drinks remain one of the most dynamic parts of the soft drinks category, and retailers know just how important it is to get the range right.
“We’re bringing back Irn-Bru Energy to deliver the iconic flavour people love into the energy category, giving shoppers something genuinely different while delivering strong incremental sales for retailers.”
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